Senior Content Marketing Manager

Key Skills

B2B, Data science techniques, Design, Ecommerce, Leadership Skill, Marketing Strategy, Planning and organization, SaaS

Job Description

Who we are

The Content Marketing team is responsible for driving awareness, supporting demand generation, and enabling our Revenue org with thought leadership, email and SMS education, data-driven reports, guides, brand stories, interactive campaigns, and web experiences. Our work has been recognized by brands like Webflow and Digiday.

We’re looking to add a key member to our team to help us continue to set a high bar for storytelling that engages our audience of B2C marketers and decision makers.

• You'll play a critical role in driving Attentive’s narrative across a wide range of formats, including blog posts, videos, interactive tools, and our monthly newsletter. This role will report to the Senior Director of Content Marketing.
• Why Attentive needs you
• You’ll use customer and data insights to come up with story ideas that fit out narrative and content themes.
• You’ll seek out SMEs within our organization and partner with them to create original, data-driven pieces that provide valuable insights.
• You’ll collaborate with Product Marketing, Client Strategy, Sales, International, and Brand Design, to make sure content is aligned with business goals and effectively supports lead generation and customer acquisition efforts, while exploring new and creative ways to engage our audience.
• You’ll elevate Attentive’s brand by producing content that caters to the needs of marketers faced with a changing world, infusing it with moments of surprise and delight.
• You’ll support editorial calendar management in monday.com.
• You’ll stay up-to-date with industry trends, emerging technologies, and best practices in content marketing, and share your creative thinking and out-of-the-box ideas with the team, pushing the boundaries of what is possible in content creation.

About you

• 5+ years of content marketing experience in a fast-paced B2B setting (ideally in e-commerce, SaaS, and marketing to marketers)
• Strong storyteller with the ability to use internal and external data and collaborate cross-functionally to identify gaps and opportunities
• Team player willing to roll up their sleeves, show flexibility, and shift gears quickly
• You’re the first to share what’s trending in the marketing world in your team’s Slack channel and your Substack subscription list is staggering.
• You’re obsessed with data and love partnering with subject matter experts (SMEs), data scientists, and engineers to pull out the most fascinating insights and package them up in eye-catching and highly digestible ways.
• You love to flip the script on a story that’s been told before and repackage it using new insights, ideas, and examples.
• You’re an early adopter when it comes to new technologies that help you be more efficient and help you consume more content across channels.
• You’re comfortable interviewing customers, employees, and hunting for story treasures anywhere and everywhere they might live. You’re not shy in front of a camera either.
• You’re able to manage inputs from various stakeholders, taking in the feedback that elevates a piece and weaving it into a meaty piece like a report or a guide that drives business outcomes.
• You can manage competing deadlines and context switch between multiple pieces of content without missing a beat.
• You’re hungry for the opportunity to help build a world-class brand known for its content.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $90,000 - $110,000 annually + equity + benefits
• Our salary ranges are determined by role, level and location

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.