Data Analytics - Manager

Nielsen
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Job Description

Data Analytics - Manager - 87481

Analytics - USA Chicago, Illinois

Data Analytics Manager - Location: Chicago, IL OR Wilton, CT

We are seeking a talented Data Analytics Manager that has a passion for working with data, backed with strong associate mentoring and client-facing skills. As a Data leader, you will play a critical role in delivering first-class evaluations and measurement options based on data to support client decision-making in a reliable and efficient manner. Investing in proper data analysis at the onset of a project is key for successful delivery overall. You will work collaboratively with your Modeling Analytics and Customer Success counterparts, as well as with our client advertisers and their media agencies, to lead the collection and data ingestion for marketing effectiveness analyses.

Responsabilities

  • Lead a team of data analysts to kick-off, collect and process all pertinent analysis data within specified Marketing Mix Model scope and measurability guidelines
  • Manage up to 4-5 direct reports, conducting regular check-ins and performance evaluations
  • Work directly with our advertiser clients, their agencies, and direct publishers to collect and analyze significant amounts of data for quality, accuracy, and fitness of purpose
  • Build strong partnerships with clients and internal stakeholders, establishing yourself as a trusted advisor
  • Integrate, assemble, summarize, validate, and disseminate data from numerous disparate systems to present feasibility and data modeling recommendations to clients within context of their business questions
  • Comply with all Best Practices, Rules of Engagement and Data Protocols
  • Adhere to project scope, timelines and contracts
  • Protect the privacy and security of the data we handle and use, process and share it responsibly through the use of Nielsen Analytics Console and adhere to security protocols
  • Comply with any 3rd party vendor regulations and requirements
  • Drive process improvement to create efficiencies and minimize project duration and effort

Qualifications

  • Bachelor’s degree in a technical or business field, Master’s degree preferred
  • 4-6+ years marketing research experience with strong analytical aptitude
  • Demonstrated project management skills and ability to manage multiple priorities and deadlines
  • Highly effective client management and communication skills, including polished presentation skills
  • Established talent multiplier, enjoys developing and leading others
  • Proven problem-solving skills using deductive reasoning, understanding hierarchical relationships and identifying gaps in logic 
  • Proficiency in Microsoft Office (Excel, PowerPoint) and Google applications
  • Experience with Marketing Mix Models and dataset inputs
  • Nielsen or IRI data familiarity a plus

About the team

Nielsen Media Plan & Optimize uses cutting edge technology and industry leading data science to tackle some of the hardest problems in marketing science. We empower advertisers, publishers and agencies with the intelligence they need to drive revenue, increase market share, and optimize their audiences and investments. Our goal is to provide reaction measurement at unprecedented speed and scale.

Company Info.

Nielsen

The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago.

  • Industry
    Information Technology
  • No. of Employees
    43,000
  • Location
    New York City, NY, United States
  • Website
  • Jobs Posted

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Nielsen is currently hiring Data Analytics Manager Jobs in Chicago, IL, USA with average base salary of $120,000 - $190,000 / Year.

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