Director, Data Science - B2B Marketing

Key Skills

Algorithms, B2B, Data Analytics, Data science techniques, Digital Marketing, Effective communication skills, Machine learning techniques, Marketing Strategy, Python Programming, SQL

Job Description

LocaliQ and USA TODAY Network’s B2B Client Growth & Transformation team is seeking a passionate and experienced Director of Data Science to build a powerhouse team and unlock the transformative potential of data. This newly created position will focus on building a world-class data science and analyst team. This team will focus on developing sophisticated predictive models and creating cutting-edge algorithms to optimize media performance, driving targeted audience engagement, and maximizing campaign ROI for our clients.

Responsibilities

• Director of Data Solutions & Strategy is responsible for building and leading a team to build enterprise-scale data solutions that advance the offerings of USA TODAY’s Direct Marketing and our Performance Solutions products.
• Oversee B2B Media Solutions data strategy and analytics product services by contributing to shaping the implementation of our data strategy roadmap as it relates to our media solutions products.
• Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.
• Lead the development of advanced analytic, and Machine Learning capabilities to optimize client marketing engagements and strengthen USA TODAY Network portfolio of products and services.
• Oversee the development of client-critical data programs and Business Intelligence solutions.
• Responsible for the development of scalable applications and data products in support of efficiencies and growth.
• Extract and analyze data from internal customer and campaign databases to drive optimization and improvement of product development, marketing techniques and business strategies.
• Drive innovation by developing new algorithms, predictive modeling techniques, data products, and analytic capabilities and by pioneering new data sources.
• Provide leadership on data, analytic, and marketing strategies and partner with our sales organization to create value-add programs and win new business.
• Work with cross-functional teams to solve key organizational challenges.
• Hire, train and develop high-performing teams to support growth in existing and new markets fostering a culture of innovation and excellence.

Qualifications

• 3+ years of management/industry experience with supervisory experience
• Proven experience delivering Enterprise Data Platforms, Analytics, Modeling & Reporting solutions.
• Excellent written and verbal communication, exhibiting clarity and precision.
• Proven track record of successfully leading cross-functional initiatives and mobilizing teams.
• Comfort with ambiguity
• Able to make quick decisions and articulate a plan that is easy to understand.
• Mastery of SQL and Python as applied to Data Science and Machine Learning
• Mastery of statistical analysis, algorithm development, machine learning, and state-of-the-art Data Science tools and methodologies
• Understanding of direct marketing, digital media solutions and strategies

The annualized base salary for this role will range between $119,700 and $247,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.