SEO- Keyword Research Automation - VP

Key Skills

Adobe Analytics, Analytical and Problem solving, Automation, Data science techniques, Effective communication skills, Natural Language Processing (NLP), Natural Language Toolkit - NLTK, Operations, Python Programming, spaCy

Job Description

• Develop process and procedures for SEO research and analysis.
• Perform high level keyword research to identify search opportunities that align with Chase's customer interests and digital experiences.
• Develop keyword segmentation logic in order to segment keywords based on product intent
• Provide SEO topic recommendations across all LOB in support of both Brand/Product pages and education center pages.
• Maintain keyword reporting structures within keyword tracking tools and while ensuring data quality standards are maintained.
• Maintain content categorization for reporting and analysis across multiple platforms ensuring all published data is categorized according to SEO and Customer Journey standards.
• Monitor and analyze SEO performance metrics using tools like Adobe Analytics, SEMrush, or similar platforms.
• Develop Python-based algorithms utilizing NLP techniques to cluster keywords effectively.
• Perform ad-hoc research and analysis in support of SEO strategy scope using SEO, Paid Search, and Adobe Analytics data.
• Operationalize SEO procedures including content gap analysis, internal link audits, topic ideation, competitive research, monthly performance scorecard, and other analysis
• Expected to develop operational efficiencies of scope deliverables in order to increase LOB support and scale in SEO deliverables.
• Stay updated with industry trends and search engine algorithm updates to adapt strategies accordingly.

Required Qualifications, Skills and Capabilities

• Bachelor’s degree in Computer Science, Data Science, or a related fieldProven experience (8 years) in SEO keyword research and analysis would be preferred
• Strong proficiency in Python programming language and experience with NLP libraries (NLTK, SpaCy, etc.).
• Experience in digital marketing is a must
• Expertise in keyword clustering methodologies and their application to SEO strategies would be an added advantage
• Experience with SEO tools such as Adobe Analytics, Brightedge, Screaming Frog, OnCrawl, and other analytics tool
• Excellent analytical, problem-solving, and communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Preferred Qualifications, Skills and Capabilities

• Building automations leveraging APIs would be preferred
• Solid understanding of SEO best practices, search engine algorithms, and ranking factors would be preferred

ABOUT US

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.