Global Head of Measurement and Media Program Analytics

Key Skills

Aartificial intelligence, Agile methodologies, Algorithms, Data Engineering, Data science techniques, Data Studio, DevOps, DSPs, Google-Analytics, Leadership Skill, Machine learning techniques, Marketing analytics, Product Management, Salesforce, SAP

Job Description

The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across National Media, Retail Media, Content, Search, Shopper Marketing and Consumer Promotions. Marketing vertical is one of key enablers for global Media 2025 program that drives best practice in biddable, enables integrated consumer journey activations and drives the transition to 100% addressable content. Example of use cases to work on is media mix modelling, cross-media measurement, search optimization, multi-touch attribution, contextual targeting, audience building and enabling personalization via AI based content generation, scenario planning to optimize margin after conversion and gross sales value ROI for CP/Shopper Marketing spend by ensuring we have comprehensive ROI capabilities that make us better investors short term and long term, household penetration and many more and many more.

Role reports to Global Marketing Analytics Director and is global for media and measurement capability will engage with business users to define right problems, lead data scientists and data engineers (internal as well as external) to drive right product creation. Role is expected to evangelize a data-driven decision-making culture across Mars Wrigley by fostering a hypothesis-driven approach to problem-solving and create value by enabling consumption of advanced analytics.

What are we looking for?

Education & Professional Qualification

• Master's degree in Management, Business Administration, Engineering, Mathematics, and related field

• Significant experience in analytics

• Prior experience with Analytics in the Consumer Packaged Goods Industry

Knowledge/Experience

• Prior experience in marketing and media analytics such as media mix modelling, MTA, digital media performance metrics, A/B testing

• Prior experience in working with tech teams to develop analytical models using multivariate regression and machine learning algorithms

• Analyze large and complex data sources such as Nielsen and SAP

• Experience developing financial models for scenario planning and forecasting

• Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, process, systems and data. Ideally working with consumer marketing insights, brand, marketing operations, media, content teams and marketing agencies

• Knowledge of Marketing Analytics and data sources, specifically experience with Google Analytics, Data Studio and Google Tag Manager, SAP, Salesforce, other DSP/DMPs, Shopify, Facebook and Google Ads Manager, Data clean rooms, Consumer data platforms, Audience intelligence platforms, Heatmapping software, Social listening, Retailer Media Platforms etc.

• Knowledge of, and experience using key internal and external consumer data sources including consumer panel data, first party (e.g. e-mails, MAIDs), second party (e.g. Retailer Media, JBP (Meta, Amazon)) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI).

• Experience building business insights from complex data sets, integrating business strategy to drive actionable recommendations

• Analytics product management and product enhancement through applying design thinking methodologies

• Experience deploying analytical tools and coaching business users to adopt and integrate to their processes to drive data driven decision making in the organization

What will be your key responsibilities?

• Develops and holds product vision for the Media team, is responsible for working with the stakeholders and users to determines what features will be prioritized. Act as the “voice of the customer” within the team to ensure the team “builds the right thing”. Drives continuous improvement across the product lifecycleShapes and prioritize backlog, utilizing business expertise and understanding of customer needs, translate requirements into user stories & acceptance criteria

• Balances business value with technical feasibility while prioritizing stories and features, optimizing cost and improving delivery efficiency

• Ensures the products meets relevant security, privacy & compliance standards and are deployed across regions to a central, global standard

• Drives engagement with internal technical teams (Data Engineering, Data Science, DevOps) and third parties to support delivery of team objectives.

• Works with team Engineering/Analytics Lead to balance tech debt with feature delivery

• Drives selection of solution options, work with the cross enablement tech teams to assess tech elements of the solution prior to user testing

• Facilitates release planning, sprint planning and demos with stakeholders

• Drives reporting and analytics to provide visibility on team performance and monitor sprint metrics and user results

• Owns and manages documentation and information relating to Media Data and Media Analytics

• Shapes the team vision / roadmap and steer the team in delivering product features oriented around business

• Plans resourcing for the team (i.e., new role, change in role), create requests, interview, select and onboard members to join the team

• Accountable for shaping and hitting team OKRs

• Coaches wider Media Analytics team; set global processes and standards that can be easily adopted by the Regional team members

• Interacts with other ODDA teams to discover product synergies and efficiencies and ensure the ODDA measurement framework is comprehensive and compatible

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.