Business Analyst - Data Science

Key Skills

Analytical and Problem solving, Machine learning techniques, Python Programming, R Programming, SQL

Job Description

PayU is the fintech and payments arm of Naspers - A global consumer internet group with market value of USD 100 bn and one of the largest technology investors in the world. The Group's businesses serve more than 1.5 billion people in 89 markets, and are the market leaders in 77 of those markets.

Operations of PayU span globally across 18 growth markets in Asia, Central and Eastern Europe, Latin America, the Middle East and Africa where it empowers billions of people and millions of merchants to buy and sell online, extending the reach of financial services.

PayU India is one of the leading payment service providers, operating in one of the fastest growing industry in India, a high growth economy. The company offers more than 70 local payment methods and serves more than 350,000 merchants including leading e-commerce businesses in India. PayU Group including PayU Finance, a non-banking finance company, also enables credit to consumers and small businesses thus extending the reach of financial services.

The Team

Our analytics team develops deep user insights based on hundreds of millions of transactions in India. The role is with the PayU India Payments team, with specific focus on creating digital Insights from PayU Payments data to improve effectiveness of marketing spends of clients. PayU Payments data has emerged as a powerful source of information.

Example use cases are:

1. Identifying HNI users requiring wealth management product for a Banking partner
2. Identifying consumers with passion for travel for holiday lifestyle company
3. Identifying digitally savvy consumers for online banking products
4. Identifying affluent food lovers for dining business

Joining our analytics team offers you the chance to make a difference to wide range of businesses in a rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of growth and profitability of virtually every business today. Therefore, PayU is building out its digital insights capabilities and will continue to do so in the coming years. You will be able to help shape the efforts at PayU towards this objective.

The Opportunity:

• Own and execute audience analytics projects by building deep insights driven user personas and best-in-class audience insights platform
• Work with client for audience analytics practice from understanding requirements to campaign execution and tracking.
• Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions
• Opportunity to work on exceptional projects using cutting edge technology in a big data environment

Requirements to be successful in this role:

• A degree in Statistics, Computer Science, Mathematics or other similar quantitative field from a premier institute
• Should have 4+ year work experience in analytics
• Good experience in deriving insights and/or building machine learning in R/Python and SQL
• Should have technical & project execution experience
• Excellent stakeholder management skills and demonstrated focus for customer satisfaction
• Strong problem-solving skills with the ability to understand and execute complex analysis
• Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines
• High-energy individual with a go-getter instinct and positive attitude.
• Should be a great teammate who promotes knowledge-sharing