Digital Marketing Analytics Vice President

Key Skills

Adobe Analytics, Big Data Technology, Business Intelligence, Data science techniques, Design, Effective communication skills, Google-Analytics, Marketing analytics, Presentation skills, SAS, SQL, Tableau

Job Description

As a Digital Marketing Analytics VP you will use your deep understanding of our platforms, capabilities, data assets, and analytic tools to craft the vision for the future and develop a roadmap to get there. You will partner strategically across the firm with marketers, channel owners, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics. 

You should have a foundation of professional experiences to call on with depth in financial services, marketing, data and analytics as well as strong intellectual curiosity and communication skills. You are self-driven and motivated to establish and grow a platform to push the business forward.

Job Responsibilities:

• Build the data infrastructure to map the complex customer journeys that lead to new product relationships across the acquisition funnel
• Establish and measure the OKRs and goals for the business’ account opening performance
• Deliver best-in-class business intelligence through dashboards and executive reporting
• Identify growth areas throughout the acquisition funnel and build business cases to drive prioritization and investment in new customer journey ideas
• Segment prospects and customers to determine gaps between ideal and current state customer experience
• Craft test designs, interpret results, translate results into a program's impact to the company, prepare final documents, and present results to senior management in a fast-paced environment

Required Qualifications, skills & abilities:

• 5-10 years leveraging data visualization tools (Tableau preferred) for data exploration and marketing performance evaluation
• Experience in querying big data platforms and SAS/SQL
• Comfort building and managing relationships with both analytics and business stakeholders
• Proven track record of problem-solving using data and building new analytics capabilities
• Talent for translating numbers into an actionable story for business leaders
• Experience with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
• Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
• Bachelor’s degree is required, with data science, mathematics, statistics, econometrics, engineering, MIS, or related fields preferred

ABOUT US

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans