Monetization Data Analyst

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Job Description

As a Data Analyst within the Yousician Team, you will have a direct impact on the growth strategy and company monetization tactics. Our products are using various monetization models, such as subscription model, in-app purchase model and ad monetization, thus we expect you to be the data expert for the team to excel in the mobile applications monetization domain.

Effective communication is essential for working seamlessly in close collaboration with the Product Lead and monetization team PM, providing actionable insights and enabling the data-driven approach to product development and initiatives prioritization, including the most impactful items such as roadmap planning support and monetization strategies optimization.


  • Work as an essential part of Yousician product team
  • Run quantitative analysis that supports app design decisions and feature roadmaps
  • Proactively analyze app usage data to identify improvement possibilities
  • Propose, plan, perform and evaluate AB tests for new product features
  • Direct your team initiatives with the data support, analyzing and interpreting application data
  • Help product team in transforming questions and ideas into concrete analysis
  • Build and support impactful team metrics dashboards
  • Collaborate with other data team members on extending the ways we use data to improve our apps
  • Help to analyze, identify, and prioritize opportunities to increase ARPU, conversion to a premium subscription, subscriber churn and retention and lifetime value
  • Design, create and conclude A/B testing initiatives to ship a better product that helps strengthen unit economics and grow the subscriber base
  • Iterate on pricing optimisation experiments and price modeling
  • Collaborate with engineering on the monetization data pipelines ownership, from raw analytics client/backend events to monetary datamarts creation and the BI layer support
  • Participate in the Data Team processes and shared tools development


  • Previous experience in mobile apps monetization, performance marketing or related domains
  • You are able to tailor your communication style based on the audience, whether presenting to executives or collaborating with team members and other stakeholders
  • You can simplify complex business problems and clearly communicate your proposals and findings to business stakeholders
  • Business acumen, you understand the monetary value and the business impacts driven by the subscriber base and monetisation decisions
  • Proven financial and marketing data analysis skills, basic knowledge of applied statistics
  • Data visualization proficiency: we use Looker BI under the concept of self-service system, where analyst provide stakeholders with models and explores they need
  • SQL proficiency, business metrics productization expertise with a focus on product/monetisation metrics modeling: we use Snowflake as a data warehouse, dbt for data modeling and Looker BI for data insights delivery
  • Excellent knowledge of applied statistics and AB testing techniques: we use Bayesian inference, bootstrapping and other statistical approaches
  • Great communication skills, both written and spoken


  • Econometrics background is a strong plus
  • Modern analytics events pipeline concepts knowledge
  • Marketing attribution and acquisition tracking setup and related best practices
  • Programming skills in data modeling and data analysis (Python or R)
  • Experience with Python data analysis libraries (pandas, numpy, scipy, sklearn)


  • An opportunity to truly shine as a designer, and create your kind of role based on your ambitions and skills. We trust your vision and expertise from day one.
  • You’ll have an opportunity to join a genre-defining company in Helsinki, backed by the top VC’s and competing with the best education applications in the world
  • A chance to work with an interesting product that reaches 20 million active users per month. You’ll enable a fun, enjoyable learning experience for musicians and future musicians all around the world.
  • A truly international working environment. You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
  • You'll get a competitive compensation package - salary, crazy perks - and work in an awesome office in the heart of Helsinki.


Send us your application and CV (in English). Let's make the world a more musical place together! #rockon


Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune-and-play app (iOS, Android, WP), has won numerous international business awards, including WIRED’s hottest Finnish start-up, SXSW, Midem,, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. Today Yousician employs 140+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!


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Company Info.


Yousician, a Finnish interactive and educational music platform, is designed for learning and playing various musical instruments. Presently, it accommodates guitar, piano, ukulele, bass, and vocal instruction.

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    Helsinki, Finland
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