Director, Marketing Analytics & Data Science

Key Skills

Framework, PowerBI, Python Programming, R Programming, SQL, Tableau

Job Description

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

About you

As Director of Marketing Analytics & Data Science, you will be leading a team of ~5 decision scientists who partner with Udemy’s Marketing organization to shape and execute our marketing roadmap, evolve Udemy’s best practices in marketing attribution modeling and experimental design, and optimize the ROI of our marketing spend. You will be leaned upon to drive meaningful business impact through thought leadership with our CMO and other marketing leaders.

Data Scientists at Udemy are expected to draw upon a combination of quantitative methods and business intuition to deliver actionable, prescriptive insights which influence key business decisions. Our marketing decision science team supports and enables user growth and demand generation across both our Direct to Consumer (DC2) and our Udemy Business (B2B) portfolios. The ideal candidate for this role is a sharp, independent data leader with a talent for drawing structure out of ambiguity, a relentless focus on driving meaningful business impact, and a passion for improving lives through learning.

About this role:

We want you to think about questions like:

• How should we determine the incremental value of different marketing channels?
• What role should different marketing and analytical frameworks (MMM, DDA, attribution modeling, CLTV, etc.) serve in establishing our overall marketing budget?
• How can we better optimize spend between Udemy Business (UB) and Consumer (D2C) segments?
• What drives variability in channel or campaign performance, both overall and on a segmented basis? And how can we further optimize spend across channels?
• How can we improve performance within marketing channels by optimizing bids and bidding strategies?
• What is the ideal cadence for marketing emails?
• What types of ad creatives are most effective?

What you'll be doing:

• Partner with marketing leaders to shape the team’s roadmap and drive execution, while also collaborating cross-functionally with product, engineering, data science and operations teams at Udemy
• Develop and lead a team of marketing decision scientists to deliver value through advanced analytics, experimentation, measurement and predictive/prescriptive technologies
• Drive measurement, testing, analysis of projects and initiatives when needed, while ruthlessly but thoughtfully prioritizing based on urgency and impact
• Partner closely with Udemy’s Analytics (data) Engineering organization to architect and manage data sets required for downstream marketing analytics and reporting
• Help evangelize and explain to business partners how marketing performance is being measured, which will include enhancing how we to execute statistically rigorous A/B tests, handle holdout groups, optimize ROI performance through multi-touch attribution, media mix modeling, and other heuristic attribution methods
• Collaborate with other data and analytics leaders at Udemy to evolve our long-term data strategy/vision
• Provide hands-on technical guidance and career mentorship for team members, while maintaining high quality standards for decision science work and recruiting

What you’ll have:

• 5+ years of direct experience working in marketing analytics/decision science analyzing the performance of both paid spend and lifecycle marketing (e.g., paid search, affiliate/partner marketing, SEO, and/or offline marketing) with 2+ years of team management
• 8+ years of work or related experience across any combination of product, sales, marketing or business analytics/decision/data science functions
• Strong working knowledge of marketing science, including frameworks and technologies for media mix modeling and multi-touch attribution
• Strong knowledge of applied statistics, experimental design, and causal inference
• Proficiency with SQL and 1+ programming languages (e.g., Python/R), as well as at least one BI visualization tool (preferably Tableau)
• Bachelor's degree in Computer Science, Mathematics, Data Science or a relevant field; Masters degree preferred but not required

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage

• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions

• Transgender Benefits: Expanded medical coverage for gender-affirming care

• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay

• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support

• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development

• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution

• Charitable Giving: Corporate charitable match for eligible nonprofits and charities

• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly

• Holidays: Twelve paid holidays throughout the year