Analyst - Programmatic

Key Skills

Data Visualization, Design, Management, Microsoft-Excel, Python Programming, SAS, SQL, Tableau, VBA

Job Description

What youll do:

• Custom data pulls for client reporting and performance requests
• Weekly review of client campaign performance with assigned business POD
• Collaborate with internal Account Management team and Sales on client deliverables and strategic requests.
• Build Customized Client wrap-up and insights decks using Zeta proprietary data and craft thought-out storytelling narratives from data.
• Communicate campaign optimization results to clients to prove value against original business goals.
• Own campaign performance and reporting insights while recommending opportunities for optimization.

Who you are:

• A great communicator who is able to convey complex technical features in simple terms.
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
• Able to multitask and prioritize among several high-profile clients.
• Have a high degree of creativity, self-motivation, and drive.
• Eagerness to work in a startup team environment that will be rapidly changing.
• Enthusiastic team player with a penchant for collaboration and knowledge sharing.
• Willingness to do whatever it takes to get the job done.
• Nerdy but loveable.
• Data driven, technical, self-starting and curious.

What you need:

• 1-3 years of working experience in a similar role.
• Experience with SQL and Excel/pivot tables.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
• Professional oral and written communication skills.
• Client facing experience.
• Bachelor's degree in business, Finance, Economics, Statistics, Marketing or equivalent experience.

Bonus if you have:

• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industrys 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email, Display, Social, Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.