Growth Product Manager

Key Skills

A/B Testing, CSS, GTM, HTML, JavaScript, SQL

Job Description

We started Bloom Institute of Technology because we believe that the “traditional” model of higher education is broken. Every year, people as young as 17 years old take on tens of thousands of dollars in student debt and pray that the education they’re investing in will land them on a job on the other side.

Unfortunately, traditional colleges and universities have no incentive to ensure their graduates get hired – they get paid regardless.

At BloomTech, we believe there is a better way to approach education.

Instead of asking our students to bet on us, we bet on them first. This paradigm-shifting model allows us to align the incentives of the school with the incentives of our students – and we all win when our graduates succeed.

We’re in this together.

If that sounds exciting to you, let’s talk. Our success depends on building teams who can challenge each other's assumptions with fresh perspectives. To that end, we don’t just accept differences – we celebrate them. BloomTech welcomes a diverse pool of applicants, including those from historically marginalized groups and non-traditional backgrounds who can appreciate the diverse student communities that we serve and are looking to grow into. This includes women, people with disabilities, people of color, formerly incarcerated people, individuals who are lesbian, gay, bisexual, transgender, queer and/or gender nonconforming, first and second generation immigrants, veterans, and people from different socioeconomic backgrounds.

What You'll Do:

• Grow & optimize a product-led sales pipeline by working with growth marketing to develop a seamless hand off process to admissions counterparts (enrollment coaches)
• Leverage customer insights and data to identify growth levers
• Write clear and detailed product specifications
• Work with cross-functional team to lead A/B test execution and interpret results (supported by data team)
• Constantly drive hypotheses for the next areas of growth and optimization
• Regularly surface experimentation findings, insights and opportunities to cross-functional teams and Executive leadership
• Own site experience, landing page, signup flow, and conversion rate optimization from strategy to execution and measurement
• Collaborate and co-create an experimentation roadmap with your counterparts in Growth Marketing, Engineering and Analytics, and ensure we’re maximizing our testing velocity
• Use web traffic, site engagement data, and in-product metrics to prioritize opportunities and report on the business impact of your optimization efforts
• Collaborate with our design team when needed, but also be able to do light design and copy when concepting
• Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (Customer Data Platform/Segment, GA, GTM, Pixels, FullStory, A/B Testing, etc)

What You'll Have:

• 3-5 years of conversion rate optimization experience or growth product management experience; particularly in a fast-paced startup / product-led growth environment
• 4+ years of experience with developers and designers
• Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis
• Ability to partner with design to create experiences that are positive for the brand, delightful for the user, and impactful for the business key performance indicators
• Leadership skills to drive implementation of experiments with designers, developers, and data team
• Proven track record of lifting conversion rate through testing
• Strong understanding of how to gather data-driven insights from existing and new sources to inform roadmap
• A data-driven mindset and be comfortable writing basic SQL
• Technical experience with web and marketing tech (HTML, CSS, Segment/CDP, GTM, Javascript, ability to set up and troubleshoot pixels)
• Solid understanding of user experience best practices; proven ability to successfully partner across an organization
• Familiarity with StatSig and other A/B testing tools

$118,100 - $196,100 a year

$118,100 - $196,100 USD.

Please note posted salary range is based on U.S. geographic zones. International salary ranges may vary by region.

BloomTech is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

BloomTech is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or an accommodation due to a disability.