Associate Media Data Scientist

Key Skills

Java Programming, Python Programming, SQL, Data science techniques

Job Description

• How do we measure the effectiveness of our marketing campaigns?
• Are we sending the right messages to our consumers?
• Can we successfully optimize our marketing campaigns in real-time?
• What is the right level of personalization we can use to reach consumers more effectively?

These are the types of questions that the Keurig Dr Pepper Marketing and Media Data Science team is focused on answering. The Marketing and Media Data Science team is growing and if these are the type of problems you want to solve then you might be a great fit for our newest openings.

As an Associate Data Scientist, you will:

• Become familiar with the CPG Data Science landscape;
• Dive deep into what it means to be a Marketing and Media Data Scientist;
• Learn how to think about the Data Science problem/solution space within the brand marketing landscape;
• Learn coding excellence and be trained in common Data Science algorithms; and
• Begin using various predictive and explanatory modeling techniques to develop data science prototype models that enhance decision making and brand experience.

 This position will work with our team of talented data science leaders to make a meaningful impact on our business. Our department is enabling the future state of marketing at KDP and we are building our talent pipeline of business savvy data scientists to do so.

Responsibilities

• Work with data science leaders to develop solutions for measurement, digital audience targeting, personalization, hypothesis testing, and optimization that appropriately apply current research, machine learning algorithms, statistical modeling, and fully-specified econometric modeling
• Apply strategic thinking and the power of advanced analytics to answer tough business questions
• Create engaging reports, data visualizations, and presentations to help business leaders make data-driven decisions
• Ensure data and code integrity by conducting documentation and code reviews
• Guide and advise junior data scientists

Requirements

• BS/MS Data Science, Statistics, Economics, Computer Science, Mathematics, or related applied quantitative field
• Quantitative minded Marketing Master’s graduates with an interest in data science are welcome and encouraged to apply
• A noted interest in Brand Marketing, Media, Advertising, and Data Science
• Ability to apply the scientific method within a business environment
• Basic understanding of the Data Science landscape
• Ability to tell a story and make basic recommendations utilizing data and data visualizations
• Ability to read, react, and implement quantitative research in the business environment