Brand Marketing Researcher for the Facebook Company

Meta Platforms, Inc.
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Job Description

Our marketing team is focused on establishing the collective value our apps provide and building the positive reputation of the company. We’re seeking a Marketing Researcher to play an integral role in producing breakthrough creative content and communications that help build a positive reputation for the company. In order to do this, you will conduct market research to understand people’s perspective. Then you will work with a tight, cross-functional team to help translate audience insights into marketing strategy and execution. Above all, we are looking for someone who is both a skilled researcher and strategist – uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means into communication plans and executions.

Brand Marketing Researcher for the Facebook Company Responsibilities

  • Design and execute quantitative and qualitative research to support establishing the collective value our apps provide and building the positive reputation of the company.
  • Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights.
  • Test and refine the effectiveness of creative executions and campaigns.

Minimum Qualifications

  • 8+ years of qualitative and quantitative primary research experience.
  • Experience independently executing full-cycle research from survey design, discussion guide creation, fielding, data cleaning and analysis, weighting, and reporting.
  • Brand research experience.
  • Experience working quickly to make assumptions, and adapt to an ever-changing environment.
  • Experience working on ways to build brand and communicate within technology products and surfaces.
  • Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and especially, measuring effectiveness.
  • Experience making sound methodological decisions and defending research.

Preferred Qualifications

  • Experience managing client relationships at an agency or consultancy.
  • Communication and storytelling experience - crafting strong inputs (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks).

Company Info.

Meta Platforms, Inc.

Meta Platforms (formerly known as Facebook Inc.) is a large technology company that was founded in 2004 by Mark Zuckerberg and several of his college roommates. The company is based in Menlo Park, California, and is primarily known for its flagship social media platform, Facebook. In addition to its consumer-facing products, Meta Platforms also offers a range of advertising and marketing services to businesses and organizations.

  • Industry
    Advertising,Consumer electronics,Social media Company,Artificial intelligence
  • No. of Employees
    76,000
  • Location
    1 Hacker Way, Menlo Park, CA 94025, USA
  • Website
  • Jobs Posted

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