C# Programming, Database, Database testing, Design, Java Programming, Machine learning techniques, Natural Language Processing (NLP), Python Programming, R Programming, REST API, SQL, Text segmentation
NielsenIQ BASES is a forward-thinking, rapidly growing, market research division of the NielsenIQ Company. That means we maintain an unbeatable client list, create best-in-class solutions and have access to incredible resources—without sacrificing the benefits of a smaller, leaner, close-knit company. We celebrate curiosity and creativity and encourage openness and collaboration.
We’re highly driven, team-oriented and psyched to use cutting-edge technologies to change how the world’s leading consumer companies innovate.
Through a blend of innovative market research technologies (such as evolutionary optimization, specialized choice modeling, neuroscience) and client consulting, we help major consumer products companies dramatically identify breakthrough product ideas, messaging that inspires action, fresh package designs and optimal launch strategies.
We work in a field that brings together human cognition, consumer behavior, statistical modeling, machine learning, and software development. Our work seeks to leverage NielsenIQ’s vast consumer and sales data assets, in combination with our industry-leading primary consumer research methods, to help our clients succeed with their innovations and new product launches. Our research and development efforts focus on developing more accurate and more scalable success prediction and volumetric forecasting models, to support the expanding scope of our business and our clients’ needs.
As a principal marketing data scientist, you will be leading or contributing to the research, design, testing, and implementation of various advanced marketing models. These may range from consumer choice and decision-making models to volumetric forecasting models, marketing mix models, and assortment and pricing optimization algorithms.
What you will do:
We are looking for people with
Additional Information
Role can be opened anywhere in US - Can be remote or tied to any US office location.
NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance. Our 30,000 employees -- based in over 100 countries.
United States
6-8 year