Quantitative Research Analyst

Key Skills

Java Programming, Python Programming, SQL, Git, Google BigQuery, R Programming

Job Description

Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard and King.

The initial goal of this thriving start- up effort has been to create premium, innovative advertising experiences for world- class casual mobile games like King’s Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like esports. This is a really exciting time to join this growing business.

Your role within Activision Blizzard Media

You will be responsible for delivering advanced data science analyses within the measurement and insights team of our advertising business. Responsibilities include marketing analytics, methodological vetting of third party measurement solutions, ad hoc data queries, and assisting our data science team with delivering internal data for the needs of the sales, marketing, measurement, and insights teams.

This role will work within the Data Science discipline of the Marketing, Measurement, & Insights (MMI) team to inform and carry out the roadmap for quantitative research related to ad effectiveness at ABM.

• Develop data pipelines using SQL in order to help readily provide metrics that inform learnings for MMI & Sales on the efficacy of the platform.
• Assist with ad hoc analysis and large scale meta analysis to determine best practices among advertising campaigns to yield successful branding and offline sales lift outcomes.
• Perform ad hoc data queries and statistical analyses to provide audience insights to internal and external constituents.
• Use advanced statistical modeling techniques to unlock deeper psychological and behavioral insights about our gaming audience.
• Manage projects end to end including the creation of technology and tools that aid in the creation of insights for the Marketing, Measurement, and Insights (MMI) team.
• Assist in QA of existing tools and management of projects assessing the methodological decisions of our analyses and tools.

Skills to create thrills

As an expert in data science techniques and rigorous quantitative analytics, this role will infuse quantitative rigor and insight into broader measurement and marketing initiatives.

• Strong analytical, organizational, and communication skills
• Strong SQL skills, up to joining techniques, windowing functions, and array / struct functions in any dialect; Google BigQuery a plus
• Experience with data manipulation in either Python/R (R preferred)
• Knowledge of analytics and inferential statistics.
• Knowledge of VCS (e.g. Git) and some understanding of git strategics (e.g. gitflow, oneflow)
• Strong sense of algorithmic imputation and efficiency; able to merge statistical principles with reproducibility and productization
• Excellent ability to communicate analytics to a non- technical audience

Bonus Points

• BA/BS in quantitative discipline such as data science or computer science.
• Some experience in visualization of data in R (ggplot2) or Python (preferably Altair). Willingness to learn visualization best practices
• Experience in driving an analytic plan from gathering of data to insights and business savvy recommendations drawn from the inferential analytic models
• Strong presentation skills for internal and external stakeholders, with a focus on explaining both the methodology and insights derived from statistical models
• Interest in gaming across a variety of platforms (mobile, console, PC, etc.) is advantageous