Senior Data Analyst II

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

The Clickstream Solution Team at Flipkart is the COE for managing all Digital Analytics implementations at Flipkart. Data driven decision making is at the core of Flipkart, hence all new features and initiatives must make sure to generate quality data that is best designed from implementation, ingestion and consumption point of view. We as a team, work with Product Managers and Business Analysts to understand their use cases and then work with the Engineering partners in getting the best Analytical solution implemented.

About the role:

• You work closely with different Product teams and collect the business requirements. You will understand user flows from wireframes, define success metrics for the feature and create functional tracking requirements for adobe analytics.
• You will work with engineering to implement the requirements, validate and debug the tracking post implementation.
• You will build deeper understanding of the client & server systems and work with engineers to implement the tracking in most optimal manner that is scalable & resource efficient.
• You along with engineering team will build systems for automating test cases and tracking validations
• You will create reports and dashboards for the new features to measure performance.
• You will standardize key reports and segments within Adobe analytics, and drive usage of admin segments & reports.
• You will design sampling strategy to limit the cost of adobe analytics tracking, and review them time to time for biases
• You will maintain report suite & variable configuration and document the tracking solutions and variable definitions across platforms.
• You will identify gaps in current tracking strategy & improve them further leveraging features like event serialization, classifications, customer attributes, data sources & insertion APIs
• You will evaluate the benefits of new analytical features like Anomaly detection, Contribution Analysis, and push their adoption across Flipkart.
• You will work with Flipkart data platform and engineering team in developing a unified tracking strategy for Impression & Clickstream data

Must Haves:

• Bachelors in Engineering, Computer Science, Math, or related discipline from a reputed institute or an MBA from a reputed institute.
• 3-6 Years of experience in a relevant role
• Experience in Adobe Analytics Implementation and Admin configurations
• Ability to create SDR as per business requirements with minimal guidance
• Experience in Analysis workspace. Ability to create complex/nested segments as per business needs
• Experience in tag manager solutions like Adobe Launch, DTM
• Experience in debugging website & app tracking through tools like Charles, Fiddler
• Proficiency in writing and debugging SQL/Hive Queries.
• Ability to multitask and work on a diverse range of requirements.
• Ability to work directly with Product Managers for BRD Discussions
• Excellent written and verbal communication skills.

Good to Have:

• Good in Advanced Excel
• Exposure in Clickstream Data Analytics
• Experience in Database Modelling would be plus
• Experience in E-commerce domain would be plus
• Experience in Python would be a plus
• Experience in Power BI would be a plus