Business Data Scientist Lead, Scaled Marketing Programs

Apply Now

Job Description

Minimum qualifications:

  • Master's degree in Statistics, Economics, Computer Science, Mathematics, or equivalent practical experience.
  • 8 years of experience in analytics, including experience with statistical programming languages to implement statistical analysis.
  • 5 years of experience owning technical data science projects or programs.

Preferred qualifications:

  • PhD in Statistics, Economics, Computer Science, or related quantitative fields.
  • Experience with large scale incrementality measurement and causal inference to measure marketing program effectiveness.
  • Experience operating in a hyper-growth environment and working cross-functionally.
  • Ability to influence business stakeholders and communicate complicated statistical insights to non-tech audiences.
  • Ability to attract, motivate, retain, and develop team members.
  • Excellent communication and teamwork skills.

About the job

Google Ads Marketing aims to help advertisers of all sizes succeed with digital marketing. To help achieve this, the Ads Marketing Analytics team runs Scaled Marketing programs to help our potential and existing customers in a very personalized and targeted way.

As the Business Data Scientist Lead for Small/Medium Business Scaled Marketing programs, you’ll be the analytical and thought-leader in the Scaled Marketing space, specifically to support our small and medium businesses (SMBs). You will collaborate with Marketing leaders globally, use deep insights, thorough experimentation and measurement, and machine learning models to drive Ads business growth and help advance our SMB scaled marketing capabilities. You will work cross-functionally to define the Scaled Marketing program’s strategy and deliver on this strategy with the resources of Google behind you.

You will be responsible for the incrementality measurement of our Scaled Marketing programs, working with a high-performing team of analysts and data scientists to help drive a deeper, actionable understanding of what is truly helping our customers, and why. You will work cross-functionally to improve our understanding of the global Ads business landscape. You will drive measurement, analysis, and testing initiatives supporting global and regional Scaled Marketing programs. In collaboration with a multidisciplinary team of marketers, product managers, data scientists, and engineers, you will tap into the underlying data, align on key metrics/methodologies, and generate insights that enable marketers to develop valuable, highly effective Scaled Marketing programs.


  • Provide technical leadership for a team of analysts and data scientists for the SMB Scaled Marketing programs team through online controlled experimentation design, causal inference, and advanced statistical analysis to measure incremental impact of marketing programs.
  • Communicate deep statistical analytical insights in an executive friendly way, leading with recommendations to executive stakeholders in cross-functional organizations.
  • Analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and scaled marketing campaign impact.
  • Partner with cross-functional teams to align on our experiment strategy/roadmaps for scaled marketing activities, and develop the best value proposition for SMB customer segments and evolve our measurement approach.

Company Info.


Google LLC is an American multinational technology company that focuses on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as the -most powerful company in the world- and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of AI.

  • Industry
    E-commerce,Artificial intelligence,Internet services,Cloud computing,Computer software,Advertising,Computer hardware,Consumer electronics
  • No. of Employees
  • Location
    1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Website
  • Jobs Posted

Get Similar Jobs In Your Inbox

Google is currently hiring Business Data Scientist Jobs in New York, NY, USA with average base salary of $120,000 - $190,000 / Year.

Similar Jobs View More