Job Description
At Neustar, you have the power to be your authentic self, to be curious, to run with your idea, and to celebrate a good day. We help the world’s leading enterprises solve their most persistent problems using the powerful combination of identity-resolved data and decision analytics. You’ll help us discover new ways of doing that. With an inclusive culture and a comprehensive benefits package to support your total health, we make sure we have what you need to take care of you and yours.
Now a TransUnion company, we’re growing fast and we're looking for smart, motivated people to join our team. If you're interested in seeing more of our career opportunities, you can browse all open positions on our job search page.
Job Requisition: R-4252 Senior Principal Statistician, Advanced Analytics and Data Science (Open)
Primary Location: LOS ANGELES
Job Description: Senior Principal Statistician, Advanced Analytics and Data Science
What is a Senior Principal Statistician, Advanced Analytics and Data Science?
- The Senior Principal Statistician will be a talented analyst with excellent quantitative and analytical skills who is determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. As the Senior Principal Statistician you’ll work with cross-functional client teams on multi-million dollar customer engagements and build your network with the top marketing leadership in major companies across virtually all industries. Our work is not just about delivering a project and moving on to the next challenge. Instead, it’s about delivering an evolving stream of value and enabling fact-based decision making.
What you will be doing:
- Own our unified analytics solution by building multi-touch attribution models (MTA) and marketing-mix models (MMM) to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors
- Design the unified model structure, variable entities, and variable transformations
- In our Neustar proprietary analytics platform build multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
- Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys
- Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization
- Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream
- Oversee all analytics work stream and mentor onshore/offshore associates
- Enhance Neustar’s analytics thought leadership in big-data analytics applications, specifically related to the AdTech Ecosystem
- Develop next gen attribution algorithms for unified consumer-centric solutions that incorporate new data assets such as individuals identity data, cross-devices, addressable TV, segmentation and targeting
- Lead the analytics team strategically in identifying current issues, new marketing trends, and emerging trends in marketing analytics to enhance our analytic solutions
- Participate in client meetings and lead analytics discussions
- Collaborate with external client teams to ensure alignment on modeling methodologies, model validation metrics, actionable insights, and analytical/technical best practices, and lead enhancing our analytic solutions for client needs
- Represent Neustar analytics in a variety of settings (e.g., sales, conferences, C-level presentations, etc.) and support overall accounts on a need basis
- Cross-functional leadership and best practices
- Interact with multiple functional teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Operations, Solution Architects, Consulting Services, Product and Engineering
- Drive and define cross-functional best practices ensuring quality delivery and instituting processes to improve efficiency of our analytic solutions
- Team building
- Mentor junior modelers and develop training programs, while coordinating with cross-functional leads to align against broader business objectives and team development
- Recruit, train, inspire, mentor, and develop the next gen analytics team
What we would love to see:
- Our ideal candidates possess a combination of academic or professional work experience in marketing mix models (MMM), multi-touch attribution (MTA) models, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, and/or forecasting
- Technical or programming skills to solve large-scale information, online search, online advertising attribution and online/offline marketing optimization problems
- Experience with Hadoop, Hive, SQL, R, Python, Spark, Matlab or similar is required
- 10+ years of quantitative analytics experience with marketing metrics and tracking, marketing analytics, and attribution modeling is highly desirable
- 3-7 years of work in Digital Analytics with hands-on experience in Adserver/Web Analytics Logs is highly desirable
- 3-7 years of work in digital AdTech industry with thorough understanding of digital metrics is highly desirable
- 3+ years of managing and developing an analytics team is desirable
- Bachelor’s degree (required) or above (preferred) with mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar
- Ability to communicate effectively with audiences from other technical disciplines in both written and verbal skills
- Ability to mentor junior modelers and offshore associates
- Ability to manage multiple projects with a large cross-functional team
- Strong work ethic with the ability to learn in a fast paced environment, adapt to the situation, be flexible and nimble in terms of work planning, and to think quickly on your feet
Company Info.
Neustar, Inc., a TransUnion company
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Our industry-leading solutions in marketing, risk, and communications responsibly connect data on people, devices, and locations. When you come to work with us, you’ll help our customers reach, engage, and protect theirs.