Senior Data Scientist, Brand Marketing

Key Skills

Ruby on Rails, Java Programming, Python Programming, SQL, Apache Hadoop, Apache Kafka, A/B Testing, Data Visualization, Deep Learning, ETL/ELT technologies, Tableau, Apache Hive, Snowflake, Apache Airflow, AI technology, R Programming, SPARK Programming, Blockchain Technology, AWS Kinesis, Apache Flink, Logistic Regression, Gradient Boosting trees

Job Description

We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries.

Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there. 
• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

At Coinbase, our vision is to build an open financial system for the world, and to get there we’ll need to continually learn from our data. Data scientists are focused on this critical step of converting data into learning.

You’ll spend part of your time collaborating closely with business partners in product, engineering, finance and marketing teams — to ensure we’re focused on the biggest opportunities and leveraging data to meet business objectives. And you’ll spend the other part of your time with the Data Science team building analytics models and systems that help scale our insights more broadly, both throughout the company and directly in the product. We expect you to demonstrate clear communication, strong desire to execute and best-in-class craftsmanship.

What you’ll be doing (ie. job duties):

• Identify data, metrics and analyses needs for marketing partners; Initiate, develop and maintain data pipelines and data models that powers dashboards and data products with outstanding craftsmanship.

• Design experiments in partnership with marketing leadership to drive growth and identify optimal marketing executions. Partner with Insights & Research to perform analyses and build models to understand customer behavior and extract insights that impact marketing decisions and beyond 
• Synthesize data findings into compelling stories and communicate them throughout Coinbase.
• Act as a strategic partner to Marketing team and Coinbase executives; initiate and execute on data-driven analyses to help prioritize opportunities and provide actionable recommendations
• Prototype new analytics & machine learning models that improve both our insights and the product directly.
• Work across multiple subject matter experts to drive new data initiatives, automation of reports, establish best practices and mentor junior members in the team.
• Lead analytics projects to completion.
• Work with the broader Data team to find ways to scale our insights through better systems and automation.

What we look for in you (ie. job requirements):

• 5+ years relevant experience
• Demonstrate our core cultural values: clear communication, positive energy, continuous learning, and efficient execution.
• Experience with marketing analytics, attribution models, and cross-channel experimentation
• Understanding of statistical concepts and experience in applying them.
• Experience in data analyses using SQL.
• Experience in at least one programming language (e.g. R, Python, Java, Ruby, Scala/Spark, or Perl).
• Be able to independently create plans for analytics projects and build teamwork within the team.
• BA / BS degree or equivalent practical experience

Nice to haves:

• Be able to proactively manage prioritization of work and deliver work with great quality and influence the broader team in creating leverage.
• Previous experience working with financial services data is a plus.
• Experience with Looker, Tableau or other business intelligence platforms.
• Domain experience in product, marketing, growth, or other business analytics areas.
• Experience manipulating large amounts of structured and unstructured data.

Benefits at Coinbase

• Health, Dental, and Vision insurance covered at 100% for employees and 80% for dependents
• HSA plan with company seed
• Disability and Life Insurance
• 401(k) plan with company match
• $260 monthly Commuter Benefit
• Monthly Gym Benefit
• Volunteer Time Off
• Fertility Counseling and Benefits
• Learning and Development stipend
• 18 weeks paid Parental Leave
• Meals and Snacks provided onsite
• The option of getting paid in digital currency