Marketing Analyst, Consumer Apps

Key Skills

Java Programming, Python Programming, SQL, Data Analytics, R Programming

Job Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience working in analytical roles in marketing analytics, data science, financial services, investment banking, or management consulting.
• Experience with using data and analytics, including using SQL, R, or similar statistical programming languages to make decisions.

Preferred qualifications:

• Experience in marketing campaign analytics.
• An understanding of Google's products and operating landscape.
• Understanding of qualitative and quantitative consumer research.
• Ability to effectively influence and communicate cross-functionally and work on multiple projects simultaneously in a fast-paced dynamic environment.
• Ability to operate independently and collaborate as part of a team.

About the job

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

As a Marketing Analyst, you will deliver data-driven insights that drive marketing strategies and an understanding of effectiveness. Using deep data analysis and user insights, you will help unlock marketing opportunities across Google products. You will advocate your recommendations to executive marketing and sales leadership to make data driven decisions, and help drive change and growth within our organization.

You will collaborate closely with other marketing teams and the global Analyst community to share strategic insights and campaign best practices.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Manage marketing analytics for campaigns in Google Ads, Search, Shopping, or other products. Own the success metrics and measurement plans that statistically explain the incremental impact of marketing campaigns.
• Translate business questions into appropriate analytical projects that will inform strategic and tactical decisions. Conduct end-to-end analysis autonomously and communicate insights effectively.
• Drive analytical insights and recommendations in structured and unstructured data environments.
• Partner cross-functionally with a wide variety of teams and stakeholders including product marketing managers, analysts, and other teams to execute high-impact initiatives.
• Work on large, complex, datasets and develop decision making frameworks in situations with limited data.