Data Science Specialist - Marketing & Sales

McKinsey & Company
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Job Description

WHO YOU'LL WORK WITH

You will be based in one of our offices in North America within our Marketing & Sales practice.

The Marketing & Sales practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM, pricing, and sales and channel management. Our practice offers an exceptional opportunity to work at the intersection of marketing, sales and consulting. Focusing on issues like redefining marketing and sales operations and commercial transformation, our people help clients build capabilities and transform how companies go to market - moving them to customer centric organizations.

WHAT YOU'LL DO

You will collaborate with colleagues and clients to create new strategies across a wide platform of projects from customer life-cycle management, MROI, pricing and promotions, marketing mix modeling to analytic transformation.

In this role, you will help to expand our current analytics capabilities and architect new strategies and applications within a dynamic innovative organization. You will shape the future of what data-driven organizations look like, drive processes for extracting and using that data in creative ways, and create new lines of thinking within an infinite number of clients and situations, with an eye on optimizing every aspect of our clients’ marketing practices.

Through the measurement, manipulation, reporting and dissemination of broad sets of data, you will create valuable, transformative business strategies. You’ll apply and advise teams on the state-of-the-art advanced analytic and quantitative tools and modeling techniques in order to derive business insights, solve complex business problems and improve decisions.

As a core member of the consulting team, you’ll conduct deep analytics on a broad set of client and external data and play a lead role in team problem solving through findings and insights from that analysis.

You’ll also have the opportunity to lead and support the development of knowledge for our firm’s analytics group. You may do this by creating a roadmap for a greater understanding of analytics and its impact in the consulting population or by partnering with other analytics consultants to ensure timely and effective methods on the extraction, assembly and transfer of broad, complex sets of data.

QUALIFICATIONS

  • Advanced degree (MS, PhD) in economics, mathematics, physics, statistics, operations research 
  • 5+ years of experience with advanced analytics and statistical techniques such as multivariate regression/predictive modeling, classification and regression tree (CART/CHAID), factor analysis, correspondence analysis, clustering, discriminant analysis and Random Forest
  • Experience in driving sales excellence and using analytics to advance commercial outcomes
  • Experience designing and running “agile” analytics programs that prove business impact even in the absence of well-structured data
  • Confidence dealing with less-than-perfect data (e.g., cleaning, fusing, extrapolating)
  • Experience in mixed modeling and working with big data techniques is desirable
  • Experience in probability theory, optimization techniques and optimization algorithms
  • Familiarity with advanced analytics software tools (e.g., Python, R, SPSS, Alteryx)
  • Ability to identify implications and drive toward business recommendation
  • Strong communication skills with demonstrated ability to present in a clear and concise manner
  • Strong multi-tasking abilities; flexibility and patience in a fluid environment
  • Team oriented and collaborative approach in working across teams and clients
  • Passion for analytics and problem solving
  • Ability to travel up to 75%

Company Info.

McKinsey & Company

McKinsey & Company is a management consulting firm, founded in 1926 by University of Chicago professor James O. McKinsey, that advises on strategic management to corporations, governments, and other organizations. McKinsey is the oldest and largest of the Big Three management consultancies (MBB), the world's three largest strategy consulting firms by revenue. It has consistently been recognized by Vault as the most prestigious consulting firm.

  • Industry
    Financial services,Management Consulting
  • No. of Employees
    33,104
  • Location
    55 East 52nd Street, New York, NY, USA
  • Website
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