Senior Audience Analyst

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

JOB DESCRIPTION

Job Summary

The Advanced Media Operations team sits within the Client Care & Services organization. Our team works with a variety of stakeholders, including Ad Tech Operations, Product, Data Science, and Engineering to monitor the performance of our supply and demand channels. The Senior Audience Addressable analyst will partner with all business partners within Effectv to support the growth and performance of our Addressable products. This is a highly visible position inside the organization.

Job Description

Core Responsibilities:

• Lead Addressable resource within Advanced Media team – participation in all facets of product and program support, ability to clearly message to management status of program, matrix manage across teams as needed, provide clear line of sight on needs, issues,etc 
• Manage product needs & requests on behalf of the team, delegate and manage to completion, ensure all involved Client Care & Services (CCS) parties are communicated to, trained, and ready for launch,etc 
• Manage issue intake and support, drive resolution on any issues and delivery to key partners
• Understand and participate in all Addressable product roadmap discussions & projects, and participate as Operations lead during new rollout, product or process enhancement, ensure all involved CCS parties are aligned
• Act as liaison between Advanced Media and internal and external addressable partners
• Key contact for CM andAdOps on addressable operations concerns, participate in pacing and operations calls, ability to make optimization recommendations
• Develop and maintain documentation for AFT, CCS, and wiki usage
• Consistently review process and provide opportunities for improvement
• Other duties and responsibilities as assigned.
• Consistent exercise of independent judgment and discretion in matters of significance. 

General Skillsets:

• Required minimum 5 years of online advertising industry experience with focus on audience
• Required minimum 5 years of Audience platforms such as Adobe Audience Manager (AAM), andLiveRamp 
• Preferred exposure to addressable products and practices
• Engaged, Attentive, Self-Starter, independent thinker, cultivates new ideas and shares with leadership
• Familiar with advertising video KPIs
• Questions the norm and “the way things are”
• Excellent written and verbal communication skills, clear and concise messaging to management
• Strong analytical skills, ability to write a story based on research, data, and learnings
• Excellent interpersonal skills, ability to build and maintain relationships amongst peers, partners, and clients
• Identify, establish, outline, and follow best practices
• Ability and willingness to train and upskill team members as needed
• Patience to work through a ticket with internal and external parties to dig out and develop RCA
• Receive and give generous feedback
• Exceptional time management and prioritization skills
• Ability to read and understand sense of urgency when and where necessary
• Prioritization and capability of handling multiple projects and requests/tasks

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

#Effectv

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Salary:

Pay Range: $72,978.08 - $109,467.11

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.