Sr. Manager, Consumer Insights - Growth

Key Skills

Python Programming, SQL, Cloud computing

Job Description

Comcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

JOB DESCRIPTION

Job Summary

We’re looking for a passionate, consumer centric, and talented Sr. Manager of Consumer Insights to support the growing Consumer Research & Insights (CR&I) function. This individual will support the Design and Development of Consumer Research serving our Growth/Commercial Team in the areas of Customer Acquisition and Retention. This position will work closely and collaboratively with cross-functional partners in Marketing, Product, Growth, Strategy, Pricing, and Divisions. The role will report into the Senior Director of Product & Growth Insights within the CR&I Organization. The Sr. Manager will actively enable research-informed decision-making through supporting the assessment of business problems and crafting a research approach that delivers on actionable insights. The candidate will serve as a strategic business partner, design research, select vendor partners, communicate and align on approach to ensure that key business questions and needs are addressed. The candidate will be working on a variety of topics such as: Offer Testing, Retention Strategies, Pricing, Packaging, Market Gap Analysis, Consumer Target Identification, Product Development & Commercialization. This candidate must have a proven track record of leading, designing & executing quantitative research, and translating insights and implications into actionable business recommendations.

Job Description

Core Responsibilities

• Work with Stakeholders in Acquisition, Retention, Competitive Intelligence, Strategy & Planning, Pricing & Packaging, and Divisions to understand key business questions and consumer research needs
• Manage a diverse range of consumer research projects supporting Growth/Commercial initiatives
• Lead the design, development, and execution of qualitative & quantitative research initiatives
• Lead the development and execution of always-on continuous tracking studies like OfferPi
• Serve as the point of contact for Strategic Analytics and Data Science teams looking to utilize insights from OfferPi
• Manage external vendors through all phases of research projects
• Deliver research results, key takeaways, and actionable insights through compelling storytelling
• Stay current on industry trends, and seek new ways to utilize research to support Company initiatives
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Successful candidates display the following characteristics:

• An energized, curious, undaunted explorer – This role requires a skill to tolerate ambiguity, seek and drive clarity, leverage resources, ask laddering questions that get to the root of the issue, and formulate and align a research approach, methodology, and resulting deliverable.
• A Strategic, collaborative business partner – the ability to work cross-functionally and translate business questions into research questions that can be addressed with output from a wide range of sources
• An organized project manager – a high degree of comfort managing multiple stakeholders; strong detail-orientation and teamwork skills; and a problem-solver with a results orientation
• Comfort with quantitative data - an ability to synthesize insights across consumer research, market data, and EBI (Business Intelligence) metrics to create a comprehensive and holistic view of the topic at hand
• Unbiased Approach to Reporting – the ability to maintain a sense of objectivity when revealing the story of the data, and where appropriate, adept at finding diplomatic ways to challenge an established viewpoint
• A compelling storyteller – a high degree of comfort drawing well-supported insights from complicated data sets to influence and convey a point-of-view to Comcast’s senior leadership team

Qualifications

• 7+ years of relevant work experience (research, strategy, marketing, etc.)
• Hands-on experience in primary quantitative research and with designing research projects
• Strong analytical, strategic thinking and problem-solving skills
• Capability to synthesize data from multiple sources and translate findings into actionable insights and recommendations
• Experience collaborating with diverse stakeholder teams - capability to prioritize among multiple parts of the business and projects
• Strong sense of urgency to deliver answers and consolidated POVs, working to drive real-time informed decisions
• Exceptional interpersonal and communication skills
• A can-do attitude – proactively comes to any situation with ideas
• Experience managing vendor relationships
• Skilled in MS Word, Excel and PowerPoint
• Comfortable working in a fast-paced rapidly evolving environment

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

7-10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.