Associate Director, Data Analytics

Key Skills

Job Description

What You'd Do:

• Lead the development of a robust learning agenda in partnership with client brand teams as well as agency media & strategy teams that measures media plan success
• Advise paid media teams on test setup & execution, ensuring that measurement ties back to learning agenda and client objectives
• Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
• Aggregate signals gathered to provide client with success & improvement opportunities in media plans, based on learning agenda
• Supervise workstreams of junior analysts to ensure executional excellence for analytical workstreams
• Coach & develop team members on technical skills and industry best practices
• Contribute to the development of agency best practices around media analytics: measurement, learning agenda development, reporting, etc.
• Identify opportunities for leveraging 1P data to inform paid media approach: leveraging resources available to gather data, designing studies, defining success, executing and reporting
• Build and maintain deep client relationships, and collaborate with cross-functional teams within the agency

What You've Got:

• A minimum 6-8 years of industry experience working within platforms, conducting analyses, and supervising junior resources, with entrepreneurial street cred and/or BA/BS degree
• Project management experience
• Ideal candidates will have consulting or similar experience advising senior leadership 
• Understanding of digital media channels, with knowledge of platform best practices and media capabilities
• Experience with analytics around Performance Marketing and/or Retail Media analytics in the CPG vertical 
• Thorough understanding of data modeling and Media Mix Models
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly
• Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent